by Ben | Feb 21, 2018 | Uncategorized
“If you don’t like or love your product, leave it.” – Ben Brown
Walking away from something can be one of the hardest things we do. This is also true when it comes to our businesses. But, if you don’t like or love your product, it’s time to walk away from it. The fact that you no longer like or love your product may be costing you to lose sales.
Our lives aren’t the same as the way were 15, 10 and even 5 years ago. As we grow and experience life, we learn more about ourselves. We become more self-aware and as business owners we may find, the product we are selling does not interest us anymore. You may have started the business to earn extra income, or because your friend or family member told you it was a great idea. But, is this what you really want to be doing with your life?
by Ben | Apr 19, 2017 | Uncategorized
We’re going to focus on a topic that is popular with a lot of people, which is the quickest ways to lose sales. There is a plethora of business tips and information out there about how to make sales, but what behaviors do we practice that result in losing sales? There are many ways to lose a sale, whether you lose the customer at the very start of a pitch, somewhere in the middle, or near the end. The 3 quickest ways to lose a sale, though, are below. Underprepared If you aren’t mentally ready to communicate with the customer. If you haven’t taken the time to understand the customers wants, needs, problems, or issues. If you have been communicating with them on a service level, without really preparing to provide them with the perfect solution to their issue, then you’re going to lose the sale. Whether you slept in and turned up late to work, or you were late to return their call. There are a variety of ways that you can be under prepared to handle a sale. If your mind isn’t in the right place, focused on the customer, then you’re going to see a sale walk right out of your door. This is a first impression, which is everything in business. If you bumble the first impression, you’ve lost that sale before your pitch has begun. Assumptions You know what it means to assume, right? There are many assumptions you may come to during a sale, from assuming that they have the money for it, that you’re dealing with the decision maker, or that they...
by Ben | Mar 30, 2017 | Uncategorized
If you have the 4 Best Traits to have for Success and maintain the disciple to keep them then success is not far away. In real life, everyone has some type of dream that they would like to come true, but very few attempt and achieve it due to their traits. Some people seem naturally successful and the envy of others that just don’t seem to have the get-up and go that they do. Rather than focussing on what others have, it’s time to get up and look at how you can achieve your own goals. To do that you need to first look at the traits that equal a successful person so that you can adopt them for yourself and aim higher than you ever thought possible. The traits are broken down into 4 that work extremely well together just like any recipe and they are as follows: Vision Before you can succeed at your goals you first need to have vision. Think about what you want and decide whether your visions are too small. In order to get glory from any achievements, you need to first work at it. You have to aim as high as you can. Think about your future goals and set them as high as possible. Just think if you were to start running, you might aim to run a mile. Why not instead aim to run a marathon. It won’t be achievable right away but through keeping your vision in sight you can achieve anything you want. Goals Your big vision should be separated into goals that are time sensitive. Aim for...
by Ben | Mar 23, 2017 | Uncategorized
This blog post will cover the 5 easiest ways to learn sales. A lot of people get caught up trying to figure out how to learn sales, who they should turn to, and what to do. Every business person knows that sales will increase profits, so learning the skill is vital to any business. You’re complicating it, though. Here are the 5 easiest ways you can learn the skill of sales. Find a Mentor Whether it’s a manager or a coach, you need a mentor who will come alongside you, influence you, and show you how it’s done. It needs to be someone that you can work well with, someone who inspired confidence and that you can trust to ensure they’ll steer you in the right direction. Sales System You need to work with a proven sales system that you’re comfortable with. The fact is, that if you aren’t comfortable with it, you won’t bother using it. It’s difficult to implement a process that you don’t feel at ease using. If you persist in using a system or process that you’re not comfortable with, the customer knows. So, it is vitally important that you find and learn the process or system that you feel relaxed using in your sales. Practice, Practice, Practice Think of any professional athlete… chances are, they got to where they are today because they spent a lot of time practicing. Like anything, the more you do something the better you will become at it. It doesn’t matter whether you have to practice your craft in the mirror, or on family and friends, or you can...
by Ben | Feb 14, 2017 | Uncategorized
Why Selling is Important and Which Steps to Follow to Make Them If you ask anyone that has any bit of experience in business how important sales are, you might be met with diverse answers. The diversity, however, would likely only be in the degree of which people ascertain its importance. For example - “extremely important, significantly important, and “oh, they definitely matter,” are just a few answers you may be met with. It should come as no surprise that many agree on this matter. Sales are all around us. The drive behind any individual involved in a business venture is to make substantial enough profits that will lead them to success. The way to do this is to convert interest from respective audiences into the sales. To sum it up, this explains why exactly sales are so important. Having said that, the importance of sales does not automatically and immediately translate into a business task that is easy to accomplish. Many start-ups, new companies, or even stagnant companies might all agree that making your first substantial sale can be one of the most challenging ventures as a business person, entrepreneur, or member of a sales team. Today, despite this unavoidable challenge which has been around for ages, there are recent changes that can help us along in the process of making a sale. Luckily, in the past decade or so, the blossoming power of technology has provided us with indispensable tools that we can utilize in our journey to selling successfully. Below, we’ve outlined the steps that can be consulted, respected, and followed in order to see improvements in...
by Ben | Nov 8, 2016 | Uncategorized
If we had to only narrow it down to just 5 Reasons Why Women are Great at Sales is tough. If you ever worked in large sales organization you would realize that when you bring your personality into sales that being a female is never a disadvantage. Wіth buying and ѕеllіng, by nаturе, wоmеn have іt all оvеr mеn, whether оnlіnе or offline. Wоmеn hаvе an еmоtіоnаl соrе, which іѕ еxtrеmеlу еffесtіvе when it соmеѕ to being аblе tо be оutrаgеоuѕlу ѕuссеѕѕful аt ѕеllіng products аnd/оr ѕеrvісеѕ. Whеn it соmеѕ to selling аnу product аnd/оr service, аѕ is аlwауѕ thе саѕе, rеlаtіоnѕhірѕ аrе at thе hеаrt оf the ѕuссеѕѕ оf thе еntіrе process. Bеfоrе you аrе аblе tо сultіvаtе any rеlаtіоnѕhір, thеrе muѕt be a real еmоtіоnаl соnnесtіоn bеtwееn you and the оthеr person. People аlwауѕ rеасt tо оthеr people аnd what they are соmmunісаtіng on аn emotional level. Wіthоut that соnnесtіоn, уоur rеlаtіоnѕhір wіll be dеаd bеfоrе іt еvеr has a сhаnсе to live. Wіth аll rеlаtіоnѕhірѕ, реорlе rеlаtе to each оthеr іf іt fееlѕ gооd. Thе рrеѕеnсе оf fееlіngѕ оn bоth ѕіdеѕ іѕ еѕѕеntіаl. Thе еmоtіоnаl connection is еѕресіаllу true whеn іt соmеѕ tо wоmеn engaging with social media, ѕuсh аѕ Pіntеrеѕt аnd Fасеbооk. Whу wоmеn mаkе such аmаzіng ѕаlеѕ реорlе If уоu flip it аrоund and consider whаt ѕоrt оf rеасtіоn buying invokes іn a large numbеr оf women, уоu wіll ѕее thаt thе element оf еmоtіоn is рrеѕеnt іn thе buуіng as wеll as in the ѕеllіng. Of соurѕе, thеrе are аlwауѕ еxсерtіоnѕ tо thе rulе; hоwеvеr, on thе whole, wоmеn fееl gооd when they buу...
by Ben | Oct 11, 2016 | Uncategorized
A tactic in most businesses is how to grow sales output from B2B lead generations. In the beginning, you might feel a bit tоо excited as b2b dеmаnd generation іѕ оnе оf the most effective marketing ѕtrаtеgіеѕ еvеr tо befell buѕіnеѕѕеѕ. Effесtіvе аѕ іt іѕ, thеn whу аrе there a lot of оrgаnіzаtіоnѕ that ѕtіll fail to get gооd rеѕultѕ from thіѕ tуре оf marketing ѕtrаtеgу? Thеrе аrе a lot of factors tо соnѕіdеr for wеаk sales оutрut frоm gеnеrаtіng b2b lеаdѕ. Fоr іnѕtаnсе, it may be thе lасk оf trаіnіng fоr оnе’ѕ іnѕіdе ѕаlеѕ tеаm. It саn be the оrgаnіzаtіоn is uѕіng a wеаk ѕсrірt or еvеn thаt thеу may be using a mаrkеtіng medium that іѕ juѕt nоt wоrkіng for them. So іѕ thеrе a gеnеrаl ѕоlutіоn to fіx a wеаk b2b mаrkеtіng саmраіgn аnd turn ѕаlеѕ оutрut frоm bаd tо good? Rеаd on to thе following tірѕ to get a brief оvеrvіеw оn whаt уоu саn dо tо ѕаvе уоur mаrkеtіng campaign from ruin: Getting a lead іѕ not thе end оf thе process Thеrе аrе many that wіll gеt tоо оvеrlу еxсіtеd when thеу get a potential сlіеnt іntеrеѕtеd іn the рurсhаѕе of thеіr product аnd/оr ѕеrvісе. Aѕ a result, they push fоr a ѕаlе at the fіrѕt glance. Thіѕ will result in еіthеr (а) аn upset prospect, (b) a phone hаndѕеt bеіng ѕlаmmеd, оr (с) bоth. Onе should always mаnаgе аnd nurturе a lеаd before еvеn thіnkіng of ѕеndіng thе рrоѕресt a sales рrороѕаl. Onе іѕ never еnоugh Agаіn, never good to be too еxсіtеd оr assume tоо muсh оnсе a рrоѕресt ѕауѕ “I’m...
by Ben | Sep 20, 2016 | Uncategorized
My clients sometimes give me weird looks when I tell them that they need to prepare for the sale. Some have never heard of the idea. We tell them that, of course, you need to prepare. Sales is a full contact sport. It requires some individuals to come out of their comfort zone and that requires energy. In a sale, you want your potential client to do something. Whether it is to write a purchase order or just write down your contact information. A proper sale requires action so you need to be prepared. Here are four tips from 360 Sales Consulting that help get you prepared: Mentally – Are you mentally prepared? Meaning, are you mentally prepared to engage and listen to your client? The best salespeople are great listeners. Make sure you are not distracted by day to day activities. Give your client your full undivided attention. Some people meditate to get mentally prepared. Figure out what you can do so you are focused when you are engaging in helping your prospects. Physically – You hear all the time about body, mind, and soul. How about body, mind, and sales? To have your mind in shape you must also be thinking about your physical shape. Have some type of activity during the week. Sales can take its toll on you during the bad times and there are bad times. If you are in good physical shape then you can weather the storm to get back on track faster. Research – This means finding out more about your potential customers. With all the social media we...
by Ben | Aug 22, 2016 | Uncategorized
The concept of selling hasn’t changed over the centuries. There is a product or service designed to match a customer, but what has changed is the way organizations have sold or marketed to the customer. One of the methods we teach is to bring it back to the basics. There are three types of marketing for the sale. The person or company offering a product or service. The product or service itself. The customer. The person or company: How many times do you hear that it is all about the company. One you hear all the time is how many years they have been in business or how the son has taken over for the father or grandfather. Also, another is how many locations they serve. This is to show how big they are and how long they have serviced their clients. It is good marketing, but what does it say to a potential client about how they help their needs? The Product or service itself: Do you ever hear that the product is so good that it sells itself? This can be true in certain cases. QVC and Home Shopping network are the kings of selling products that are geared toward the customer who is impulse buyers. They sell it a little and then numbers start to roll in. They create more buzz or pressure when they implement the old scarcity process where there are only a couple left. It pushes the maybe buyers over the edge emotionally. Some sales people sell on the features of the product or service hoping with all the features that it is...
by Ben | Aug 2, 2016 | Uncategorized
The concept of selling hasn’t changed over the centuries. There is a product or service design to match a customer, but what has changed is the way by which organization has sold or market to the customer. One of the methods we teach is to bring selling back to the basics. Sell the sizzle, not the steak. Meaning it is selling has nothing to do with you. It is all about the customer. There are three types marketing of sales The person or company offering a product or service. The product or service itself The customer or customers. The person or company: How many times you hear it is all about the company. One you hear all the time is how many years they have been in business. Also how the son has taken over for the father or grandfather. Also, another is how many locations they serve. This is to show how big they are and how long they have serviced their clients. It is good marketing but does is say to a potential client how they help their needs. 2. The Product or service itself: You ever hear the product is so good that it sells itself. This can be true in certain cases. QVC and Home Shopping network are the kings of putting the product that is key for the customer that are impulse buyers. They sell it a little and then numbers start to roll in. They to create more buzz or pressure when they create the old scarcity process where there is only a couple left. It pushes the maybe buyers over the...
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